10 Actionable SEO tips for new websites to drive Organic Traffic
Learn how to drive organic traffic easily to your website
Last Updated on 9 months by William
Even though you have just created a new website, you should know that it will take a b of time before it becomes established on the internet and start attracting visitors. Although there are a few tips, you can implement to speed up this process and help your new website get better search engine ranking and more traffic sooner than expected. Below are ten actionable SEO tips for newly launched websites to drive organic traffic:
When you are just starting, target low competition keywords
When you launch your website, your website will have very little authority on Google. This implies that it will rank less than existing competitors for high-competition keywords. Although there is nothing to stop you from targeting those keywords, the fastest way to generate new traffic to the website is to target those less competitive keywords.
You can check how competitive a keyword is by using the Google Keyword Planner. This will inform you whether the competition in the long term is high, medium, or low. Finding less competitive keywords gives you a better chance of ranking for them and having the traffic they send. If you’re only targeting highly competitive keywords, you may not rank at all and therefore get little or no organic traffic in the initial periods. This approach is an excellent technique to use when building authority on your website.
Adopt putting your main keyword in your page’s title tag
Title tags and other Meta information are being used by search engines to assess the subject matter of each page or post to your website. Therefore, it is vital that when you build your new website, the title tags of the page contain the most important keyword or phrase. This way, if anyone searches for that word, search engines will see that your page has the appropriate content.
There is a definite connection between the keywords in the title tag and the search engine rankings, making the most of this approach. You can also ensure that your keyword is included in the Meta Description of the website.
Do not write titles for search engines. Instead, write for searchers
Getting ranked number one in Google doesn’t guarantee any traffic to you. You’ll only get people to come to your website if users click on the result. So, when you write the title of your page or blog post, you have to write it in a way that makes the reader want to click on it. It needs to get attention and be persuasive.
If you run an online shop, you can boost sales by writing titles that draw searchers who are ready to purchase. To do this, add the word buy to your keyword, such as ‘buy handmade chocolate.’ If anyone uses the word ‘buy’ in the search phrase, titles like these are far more likely to get clicked and result in a sale.
Ensure that your titles do not get cut off
Space is essential in search engine results, and then when it comes to titles, just about the first 70 characters are seen – sometimes less for mobile devices. The length of the Meta definition is about 100 characters.
If your titles and Meta explanations are too lengthy, they’re going to be cut off halfway. This could harm click-through rates as searchers want all the information in front of them before choosing whether to click or not.
Make sure you keep within limits and, if possible, bring your keywords close to the beginning. They’re still going to be shown that way.
Don’t put things in the way of your content
If searchers have chosen to visit your site, they expect to find the material they’ve searched for as soon as they land on your site. To make sure this happens, don’t push them to scroll halfway down the page until they see the title, and don’t blast the ads and pop-ups.
Google pays special attention to what it calls ‘over the fold’ material: i.e., the content you see before you scroll. They don’t want to see a browser-sized image with no text, nor do they want it full of header ads.
To rank well and keep visitors on your site, give them what they’re looking for when they land.
Ensure your images are SEO optimized
A lot of people are searching for products by searching for a picture. If they see anything they want, they’re going to visit the site directly from the Google Image Results tab. If you sell goods on your website and have many photos, you can convert them into ranking opportunities by optimizing them.
All you have to do is add a description to the old text tag, e.g. < img src=”photo-of-handmade-chocolate.png “alt=”delicious homemade chocolate”/ >
As you can see from the illustration above, it can also help modify the actual picture name from the number of your DCSN-846368.png camera to something that search engines can read, e.g. ‘photo-of-handmade-chocolate.png.
Make Use of Accelerated Mobile Pages (AMP)
You will boost your search engine performance by enhancing the pace at which your website loads. One of the easiest ways to do this for mobile devices is to use accelerated mobile pages. These are lightweight versions of web pages built to load very quickly on your phone.
AMP sites are also highly rated in mobile searches, so don’t miss out. 66% of our browsing is now done on mobile devices. Another trick to quicker loading times is to ensure your web host runs your website on a high-performance, fast-loading server.
Keep Your Website Fresh
Search engines like to promote websites that are frequently updated with new or revamped content. When you have a new website, you won’t have something that needs to be changed immediately, but it can be a huge help, SEO-wise, to add new content to sit regularly.
One of the easiest ways to do this is by incorporating a weekly or bi-weekly blog post. The faster you start developing a blog, the better it will be for your ranking. And mind, you can use your blog post to take people to your products.
Make Use of Internal Links
There is a well-known term in SEO called ‘link juice,’ which refers to the fact that when you connect from one page to another, some of the link page’s ranking power is transferred to the link-to-page page.
Thus, if you have a page that gets a lot of traffic and wants other pages to be ranked higher, add an internal link from the top-notch page to the pages whose ranking you want to see increased. Please don’t overdo it, though: too many links will dilute the juice of the association.
Submit a Sitemap to Google Search Console
Google Search Console, originally Google Webmaster Tools, is one of the essential tools you can use to support SEO your site. One of the things you can do is upload a sitemap to your website.
When you upload a sitemap, Google can crawl your site and index all the pages, articles, photos, and other content it may find. Only after these items have been indexed will they be found on Google or appear in the search results. If you resubmit your sitemap every time you update your site, Google will still have up-to-date knowledge of your content. You can open your Google Search Console account for free.
If you’ve launched a new website, ideally, the ten tips provided in this article will teach you some of the ways to help your website start ranking in the search engine results and how to get searchers to click through to your website.